10 Secrets
Of How Aliko Dangote Made His Billions
Africa’s
richest man Alhaji Aliko Dangote is the most successful businessman of the
continent. His business is presented in a lot of countries.
As of
January 2015, Dangote had an estimated net worth of US$18.6 billion.He made his
fortune is cement, sugar and flour. In April 2014, months before oil prices
plunged, he announced $9 billion in financing from a consortium of local and
international lenders to construct a private oil refinery and fertilizer and
petrochemical complex in the country. In August 2014 he said he would invest $1
billion in commercial rice farming and modern rice mills. His publicly traded
Dangote Cement is also grabbing new markets in Africa, with $750 million in new
plants planned for Kenya and Niger. His net worth tumbled from $25 billion in
February 2014 as a result of a weaker Nigerian currency and a drop in demand
for cement.
He made his first fortune more than three decades ago when he started trading commodities with a loan from his powerful uncle.
He made his first fortune more than three decades ago when he started trading commodities with a loan from his powerful uncle.
Nigerianbulletin
reviews some of his financial secrets:
1. He
once worked for someone
Dangote
worked for his uncle, Sani Dangote. He served his master diligently. He acted
in accordance to the statement which says if you must lead, you must serve. It
was while working for his uncle that he gathered experience, skills and
confidence.
2. He
took a loan to start his business
Aliko
Dangote started his business with the NGN 500,000 loan he took from his
uncle/master. He approached his uncle in 1977 and told him about his plan to
establish a business outfit and his uncle gave him the loan to start the
business. However, he was given a three-month-deadline and he repaid the loan
in three months.
3. He
kicked off his business by trading in commodities
Sugar,
rice, pasta, salt, cotton, millet, cocoa, textile and vegetable oil were the
commodities he started his business with. He was importing these commodities
into Nigeria.
4. He
developed a strong distribution network
Since
production is not complete until the goods reach the final consumer, Dangote
developed a strong distribution channel that made his goods delivered faster
than his competitors’ goods.
5. He
leaped from importation to manufacturing
After
some years in his importation business, Aliko Dangote transformed into a
producer of products he was importing. In one of his statements, he revealed
that changing from an importer to a manufacturer has so far been his best move.
The move produced Dangote Group, an organization that controls over 13
companies.
6. He
built a brand
Dangote
built a vibrant brand for his business. He corroborated this during an
interview by saying “to succeed in business, you must build a brand and never
destroy it. One competitive advantage I had when I ventured into manufacturing
was my brand (Dangote), which I diligently built in the course of my trading.”
7. He
sells cheap quality products
In his
mission to gain the loyalty of his customers, Dangote started selling his
competitive products at cheaper rates compared to his competitors’ rates.
8. He
had a big breakthrough
Dangote’s
networking skills and ability to make unprecedented connections made him record
the major breakthrough he needed for the prosperity of his business. His break
through emerged when he acquired the license to import cement.
9. He
works pretty hard
As an
astute businessman, Alhaji Aliko Dangote spends most of his time strategizing
and brainstorming on how to grow his business. Reports have it that he sleeps
by 2:00 am and wakes up by 5:00 am everyday. Can you beat that?
10. He
obeys the laws of the land
Unlike
other cunning businessmen, Dangote is an upright man as far as abiding by the
rules and regulations governing the ethics of business are concerned. He keeps
his credit records as well as his tax records tidy and he preaches that
business should be done as stipulated by the regulatory bodies.
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